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Pioneering alternative empowerment
to secure the future F&B Hospitality Industry.
Making life-long learning equitable and purposeful for current and future industry professionals and business owners.
Today's Challenge
What is the future of dining?
We see the ebb and flow of trends from fine-dining, street food to big food. In a perfect world, every stakeholder of the hospitality industry is happy to work hard to sell a product or a service and the customer is happy to pay what is asked.
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That is not the case today and that is caused by a complex imbalance of expectations by 3 types of stakeholders: Owners, Professionals and Customers.
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Welcome to The Altimate. A learning network populated with community-generated resource that aims to help you become a thriving industry professional so that customers will be happy to pay and keep coming back.​
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- Justin Foo, Founder of The Altimate.
The Atlimate is
A F&B Hospitality School for Life-long Learners
'People don't buy what you do; they buy why you do it.' - Simon Sinek
The Altimate stems from the word 'Alternate'. Traditional schools teach you the 'how', here we start from 'why'. If you're a working professional or someone who is looking to have a thriving career or business in this industry, The Altimate will ultimately have the training resources and network to get your breakthrough.
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If you believe in this cause, let's work together.